Engraffo deploys approved content and media from STM publishers to support your digital dissemination objectives with healthcare professionals. Advanced link functionality and real-time performance metrics allow you to analyze and compare the effectiveness of your communication methods to achieve better engagement outcomes.
Flipbook
Flipbook
Engraffo provides a powerful user experience to content disseminators by delivering a simple interface for project management with advanced linking features and insightful analytics. Below are just a few of the features that life science companies can utilize with Engraffo.
Projects are clearly referenced and organized with asset imagery on your dashboard for easy visualization. Dive into any project to access details, features, and detailed performance metrics. Engraffo's robust search ensures team members can locate their desired project in seconds.
Projects are clearly referenced and organized with asset imagery on your dashboard for easy visualization. Dive into any project to access details, features, and detailed performance metrics. Engraffo's robust search ensures team members can locate their desired project in seconds.
Assembling and activating digital content shouldn’t take days. We’re eliminating common bottlenecks and giving life science companies the ability to activate projects immediately upon approval – or delay to accommodate your schedule. Team members can review project assets as they will appear to their HCP audience and all parties must approve a project before it goes live.
While we recognize the most common use case remains the single article presentation, we’re positioning our platform to accommodate a full array of available publisher assets, including but not limited to articles, summaries, visual abstracts, infographics, KOL interviews, lead author podcasts, explainer videos, and more!
Notifications are an important part of any system but can become a nuisance if overused and eventually ignored. Engraffo will only notify project members when an action is required to advance a project or approve changes.
| Status | Total / Views / % | Project Name | |
|---|---|---|---|
Active
| 1000 / 500 / 50% | European Journal of Diabetes | View |
Active
| 2000 / 684 / 34% | European Journal of Cardiology | View |
Expiring
| 1500 / 515 / 34% | Journal of Emerging Oncology Medicine | View |
Active
| 500 / 151 / 30% | International Oncology Journal | View |
Disabled
| 20 / 6 / 30% | Journal of Emerging Pediatric Medicine | View |
Active
| 5000 / 3758 / 75% | European Journal of Women's Health | View |
Expiring
| 500 / 321 / 64% | Journal of Emerging Vaccines | View |
Active
| 10000 / 9548 / 95% | International Journal of Emerging Surgical Practices | View |
Providing life science companies with performance metrics on their active projects empowers them to:
Engraffo arms your team with essential statistics compiled from GDPR-compliant data collection methods and alerts that give you the right amount of information about the health and performance of your projects. Measure and monitor real-time data on every project asset and discover which engagement strategies are most effective.
Engraffo provides advanced reporting for publishers all the way down to HCP interactions. This provides you with multi-dimensional analysis on the performance of every project and asset. This can provide key insights on how to improve product delivery, enhance presentations, and inevitably increase engagement.
Engraffo positions life science companies to analyze an array of relevant metrics, segregate links for comparative analysis, and make informed decisions regarding the most effective engagement strategies. Is one version of your approved email campaign more successful than another? Perhaps flash cards with QR code distributed at the latest conference under-performed. Are HCPs spending most of their reading time on pages with charts, figures and graphs? This is exactly the information needed to find the winning combination of content, context, and channel to maximize engagement.
Below are just a few of the reports that users can create within Engraffo. Every report is customizable with various parameters so that team members can have total visibility of their assets.
Discover which articles, videos, infographics and other assets are generating the most engagement activity with healthcare professionals. Engraffo collects asset-specific interaction metrics, including such valuable data as viewing duration on video assets, page-specific duration on PDF files, and percent completion of HTML articles.
Insight from project-level reporting can serve as a blueprint for future projects. See which asset combinations can maximize engagement performance with HCPs. Generate and assign new sub-links for different campaign strategies and compare the performance metrics of each.
Cross-team members can benefit from seeing aggregate project performance for various teams within their organization. Identifying successful team strategies can allow for analysis and replication in other teams and markets.
Engraffo offers Sunshine Act reporting with mandatory and optional data fields to comply with US-based reporting requirements. Reporting can be toggled on or off for any given project depending on your customer requirements.
Engraffo allows publishers to host a variety of supporting media types for any given article. These assets, combined with rich media enhancement, give life science companies access to multiple touchpoints with which they can engage HCPs. Engraffo Plus provides both publishers and customers with detailed analytics specifically tailored to each asset type. Below are just a few examples of what is possible.
If you would like a more traditional feeling approach Engraffo offers a PDF flipbook experience. It is mobile friendly, offers a table of contents, searching with keyword highlighting, and optional printing, downloading, and sharing capabilities.
Collect Statistics on
with Engraffo PlusNumber of readers by page
Time spent on page spread
Downloads and Prints (If allowed by publisher)
Utilize dynamic infographics and 3d illustrations to help visualize data and relay critical information in a very consumable format. These graphics can animate static graph, charts, and figures from articles or highlight supplemental data not possible in 2d form.
Collect Statistics on
with Engraffo PlusNumber of interactions
Time spent interacting with the infographic
Custom events based on the infographic ("Did the user do xyz?")
Videos are always a fantastic way to engage with readers and add additional perspective. Interviews with key opinion leaders or introductions by lead authors can offer tremendous clinical insight. Explainer videos can highlight article takeaways in a unique, enriching way.
Collect Statistics on
with Engraffo PlusNumber of readers by page
Time spent on page spread
Downloads and Prints (If allowed by publisher)
Converting the original article into HTML can provide a superior reading experience for the HCP. Text is more easily read on mobile devices and can be searched in more traditional ways.
Collect Statistics on
with Engraffo PlusPercentage of Article Read
Time spent reading
Words searched
Embedded content that is hosted on other servers can also be added. This provides a way to bring in 3rd party assets or publisher hosted assets into Engraffo. While this limits the amount of analytics that can be captured by Engraffo it may be the best solution for complex server-side data hosted by either the publisher or the client.
Collect Statistics on
with Engraffo PlusNumber of users that saw the embedded content.
Time spent on the embedded content.
Abstracts are very simple and useful way of ascertaining the main takeaways of an in-depth article. While they are generally provided in text-only format, visual abstracts are gaining traction as a more engaging introduction piece.
Collect Statistics on
with Engraffo PlusNumber of users that read or interacted with the content
Time spent on the content
Plain language summaries are another great way to introduce complex concepts in an easy-to-understand manner. Similar to abstracts, plain language summaries can be elevated to incorporate visual elements
Collect Statistics on
with Engraffo PlusNumber of users that read the content
Time spent on the content
Words searched
KOL and lead author interviews, in either audio or video format, are an incredible way to glean expert insight into the therapies and treatments highlighted in a respective article.
Collect Statistics on
with Engraffo PlusNumber of readers by page
Time spent on page spread
Downloads and Prints (If allowed by publisher)
Soon we’ll offer integration with popular CRM modules to gain even more granular insight on HCP-level interactions in a fully GDPR-compliant manner
Engraffo will elevate your presentation capabilities by bundling and organizing assets across publishers so your project teams can maximize the effectiveness of your engagement campaigns.
5456 Peachtree Blvd., Ste. 314
Atlanta GA 30341
